Organization constantly look at the big picture when it comes to aligning their business strategies, where one segment of a business influences the other. Visual Thinking therefore becomes a great tool since it enables tacit assumptions to be turned into explicit information, allowing for deeper and clearer insights.
You Must Be Wondering “What Visual Thinking is All About”
Visual thinking deals with the way you organize your thoughts and improve your ability to think and communicate constructively. It’s a great way for you to convey complex, potentially confusing or complicated information to your target audience. It’s also about using tools like pen and paper, index cards and software tools to bring out your internal thinking processes, making them more clear, understandable, explicit and actionable.
What Makes Visual Thinking Important To Your Business?
There’s a time you must’ve had much more information at your fingertips of which if you decide to explode may get your audience overwhelmed. This is due to the fact that we get shut down when fed with lots of information, hence to pass such information , you need to utilize your visual thinking skill. If your ideas can’t be drawn, they can’t be done. So, visual thinking becomes a vital skill which you’ll use to develop new ideas and designs, communicate those ideas effectively and then collaborate with others to influence them to realities. (Referencing: Xplainer.com)
To build a great business, you must be very creative with an exciting visual thinking skill.
Obviously, I understand that in our current world, individuals still rely on reading skills to learn the same way they rely also at oral and written skills to convey what they’ve learned to others. But your target audiences maximally depend on your visual thinking capabilities to obtain the deeper understanding or insights of whatever concepts you propose to them because visual information is always processed more quickly than text. Visual thinking indeed is an important process, it helps you to learn about complex information, helps you break it down and finally conveys more meaning more than verbal descriptions alone.
Visual diagrams, graphic organizers and concept maps help you solve problems and creating visual explanations improves retention of information. Our brains are wired to rapidly make sense of and remember visual input. Visualizations in the form of diagrams, charts, drawings, pictures and other variety of ways can help your audience understand complex information. A well-designed visual image can yield a much more powerful and memorable learning experience than a mere verbal or textual description.
Can You Make a Great Visual Thinker?
Yes! It’s not a matter of being an artist or not, everyone can draw. You too can draw, you started drawing when you’re a kid. Visual thinking is not about being perfect in putting in your ideas on paper but being good in organizing your thoughts in a way that your audience can understand it. Your visual thoughts can be represented in form of a photo, collection of charts, diagrams etc.
With What Elements Does Your Visual Thinking Add Value To Your Business?
Visual thinking can be tremendously invaluable during the strategic process of building your business models and there are certain elements that constitute your visual thoughts of which when explored effectively, will guide you as you define, discuss and refine your business models (Referencing: Leaderonomics.com):
1. Understanding The Essence:
Sometimes, the big picture may not be clear or may seem unachievable until you actually put it in drawing. Simply using a sketch to outline all the complex business elements by breaking them down and aligning them effectively can enable your viewers to immediately foresee the big picture you’re aiming to achieve. It’s important to note that the sketches isn’t about drawing sketches but outlining the relationship interconnecting one elements to the other, this helps you portray the essence of your concept in reaching your big picture.
2. Enhancing Dialogue
Visuals are essentials for effective discussion that can yield quality results. Using visuals is a powerful way to facilitate dialogue. It serves as a powerful enabler of focused discussion about business elements and how they fit together. Also, visualizing business models as a group is the most effective way to achieve shared understanding because everybody involved will have a better view of the different components and develop a collective understanding across the company.
3. Exploring Ideas:
A visual business model provides an uncommon opportunity for a strategic playtime. With all its element visibly outlined, you can create multiple scenarios from a combination of situations as it makes you think outside the box. For example; What would happen to your business if you eliminated the least customer segment? Would eliminating unprofitable customers help you to reduce resources and costs and improve services to profitable customers? A visual model helps you to think through the systematic impact of modifying one element or another.
4. Facilitating Communications:
The use of visual images particularly helps when communicating a business strategy whenever you desire to get everybody to understand its business model and allow them contribute to its improvement as you align with the strategic direction. Also, a brand story presented in visuals adds powerful reinforcement to the pitch. This increases your prospect of gaining support from others, especially if they can personally identify with the visuals. Good visuals may not be the deciding factor but it can improve chances of success in getting the message across.
The Images Below Show The Various Forms and Practical Components of Visual Thinking:
Below show the preview of the visual thinking components which I’ll eventually take time to elaborate in subsequent posts. I will give you details on how and when they should be incorporated into the visual thinking process together with their respective practical examples. (Image Source: IQ Doodle School)