Josephine Uba's Marketing, Branding & Design Blog

Guide to display advertising

Beginner’s Guide To Online Advertising

Online advertising, simply put, is advertising on the Internet. Online advertising encompasses display adverts found on websites, adverts on search engine results pages (covered in the post on Search Advertising), adverts placed in emails and on social networks, and other ways in which advertisers use the Internet.   Of course,…
Guide to PPC advertising

Beginners’ Guide To Pay Per Click (PPC) Advertising

Search advertising, also called pay-per-click (PPC) advertising, is a way to advertise your business or product directly on search engine results pages, where the advertiser pays only for each click on their advert. Search advertising continues to evolve, and formats available range from simple text adverts through to rich media…
Branding in the inbound Age

Branding In The Inbound Age By Hubspot

If you’re in the marketing business, you might have noticed things have changed in the last few years around the subject of branding.   How you brand your clients’ business is no longer just a matter of some clever, creative, and timely ad placements. Let’s take the first step of…
100 Ideas That Changed arketing

100 Ideas That Changed Marketing by Magdalena Georgieva

  Marketing has gone through many transformations, esp. in the last decade. Technology has introduced new tools that make our communication with potential customers more efficient. Social media has risen as a dominant platform for two-way communication and feedback collection.   With marketers’ increasing access to more customer data online,…
Josephine Uba’s Proposal

Josephine Uba’s Speaking Proposal

Meet Josephine Uba, a Nigerian Marketing Influencer Impacting Growth for Businesses! Ebere Josephine Uba is a native of Ozubulu Anambra State but based in Lagos State, Nigeria. She is the current Nigeria marketing head at IIHT Technologies, an global known ICT training and education solution provider. She leads the digital marketing experts…

“Through Joe’s Marketing blog, we learned the true value of proper social media management and the value that can be added directly to your bottom line through; target marketing, custom campaigns, and attention to detail that is unmatched. Joe Marketing is responsible for our revived social media presence. I highly recommend the Joe’s Marketing blog to every business professional.”

Steve Ekeoma

CEO, ProHub Tech

“Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Josephine Uba and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!”

Cornelius Okpiaifoh

CEO, COSA Academy
    As a funny event host, Joe’s ability to communicate and “think on her feet” allows her to move throughout your audience to insure that your question and answer segment is professional and informative, yet, also, fun.

David Ogechukwu (Elder O.)

Comedian, DAVOG Entertainment

“I have had the pleasure of working with Joe on a couple of occasions. I extended my trust to her in working with one of my best clients. And she has always come through. Amy is a true professional. She does not show up to “wing it”. She puts in the work and it shows in her ability to effectively communicate. I have absolutely no reservation in recommending Joe. You will not be disappointed.”

Helen Ugochukwu

Legal Practitioner, H.D. Associates

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