Josephine Uba's Marketing, Branding & Design Blog

Guide to display advertising

Beginner’s Guide To Online Advertising

Online advertising, simply put, is advertising on the Internet. Online advertising encompasses display adverts found on websites, adverts on search engine results pages (covered in the post on Search Advertising), adverts placed in emails and on social networks, and other ways in which advertisers use the Internet.   Of course,…
Guide to PPC advertising

Beginners’ Guide To Pay Per Click (PPC) Advertising

Search advertising, also called pay-per-click (PPC) advertising, is a way to advertise your business or product directly on search engine results pages, where the advertiser pays only for each click on their advert. Search advertising continues to evolve, and formats available range from simple text adverts through to rich media…
  • We’ve been working with Joe since March of this year (2018), she helped set up & explain what we could achieve with Google Adwords. She’s always on the the other end of an email or a phone call with any queries we have. Very helpful, knowledgeable and happy to recommend her to other businesses.

    Osita Onyeje

    CEO, FSA Architect
  • Joe have provided us with a comprehensive, fast and well planned digital marketing strategy that has yielded great results in terms of content, SEO, Social Media. she’s a pleasure to work with, as well as being fast to respond and adapt to the needs of your brand.

    Juliet Odarume

    Manager, Perch Hotel & Suites
  • Josephine Uba gets social media and its importance to the ENTIRE company, not just marketing. Whether it’s blogging, info-graphic creation, speaking and presentations, or consulting, Joe brings clear-headed, thoughtful, spot-on ideas about the social Web and its societal impacts. Find a way to work with her somehow. You’ll be glad you did.

    Isikilu Soyinka

    CEO, Adeptal Limited
  • Josephine has helped grow our PPC efforts tremendously. She has consistently provided expert industry insights which have led to the development of effective strategies and campaigns, tailored to our business needs. In fact, these campaigns have become one of our biggest sources for driving website traffic and generating leads – we’re even seeing a 4.5% CTR on search ads, which is a huge upgrade for us.

    Hope Okwa

    CEO, HD Okwa Drilling

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