Marketing

Online traffic is highly inconsistent. If you’re unable to get visitors to enter your conversion funnel in the first go,...

Understanding Web Analytics is the key for Successful Digital marketing Performance Evaluation! Still following our TCEO (Think, Create, Engage &...

In my previous post on “understanding The Social Media Channels”, I introduced the concept of social media, and detailed some...

Do you know how to run a successful email marketing campaign? What are the steps you need to take to get...

Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider...

In many ways, social media epitomises what the web is about: collaborating and sharing content, ideas and information. Social media...

Unlike text and even images, video offers an extremely rich, engaging and stimulating experience for viewers. With the increased availability...

If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s...

Online advertising, simply put, is advertising on the Internet. Online advertising encompasses display adverts found on websites, adverts on search...

Search advertising, also called pay-per-click (PPC) advertising, is a way to advertise your business or product directly on search engine...