Marketing is Everything About Your Business
Your business is brought about because you’ve the desire to add value and gain something equivalently valuable in return of what you’ve to offer. Marketing starts from the moment you innovate an idea of what value you bring to the market, when you think about what you’ll produce it, goes through when you manipulate such product, offer it to your target market, and then beyond when you must’ve sold it in exchange of something invaluable (e.g. money).
Most times, you have the idea of what you intend to offer but you may not have all needed resources to push it forward, hence you’ll likely involve an investor. Convincing an investor to sponsor your production process requires marketing. It’s not just about ideating an invaluable product but about persuading people to foresee the value of your business idea to the extent that they choose to invest in it. You now see that you haven’t yet started your business but you’re already marketing for it. What about if you successfully convert your idea into a new product, how do you push it into the competitive market and get your target buyers to learn about it? Well, your product put aside! What about your entire business? Can it ever grow without marketing?
Infact, let me just say this; Your business can’t live without marketing because marketing is the blood that circulates within every of your business systems powering its successes. Marketing already started influencing your business even before it’s launched and this is why I relate it to “Alpha” of your business. Being “Beyond Omega” implies that marketing determines whether or not your business will succeed with trend. Marketing lies before your business and goes far beyond it, hence your business only starts with no end when you incorporate marketing at its core.