What “Creativity” is All About:
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create
Creativity is a quality that is highly valued, but not always well understood. Those who have studied and written about it stress the importance of a kind of flexibility of mind. Studies have shown that creative individuals are more spontaeous, expressive, and less controlled or inhibited. They also tend to trust their own judgement and ideas– they are not afraid of trying something new.
Thus creativity is the ability to see connections and relationships where others have not. The ability to think in intuitive, non-verbal, and visual terms has been shown to enhance creativity in all disciplines. It has also been shown that the creative process is very similar in all fields. (Referencing: Charlotte Jirousek @ Art, Design & Visual Thinking).
Explaining the “Design Process”
Essentially the design process is a problem-solving process, and the designer, just like the laboratory scientist, will be most successful if the problem is approached in a systematic manner. Successful fine artists generally follow the same pattern in developing their creative ideas, though they may be less conscious of the process they are following. Initially the researcher or designer/artist will tend to experiment in a rather random manner, collecting ideas and skills through reading or experimentation. Gradually a particular issue or question will become the focus of the reading and experimentation. The next step is to formulate a tentative problem, and begin to explore that topic. Eventually the problem is refined into a research question or design problem that the person will then pursue through repeated experimentation.
In design or fine arts production, this takes the form of works created in a series. Each effort solves certain problems, and suggests issues to be dealt with in the next work (or experiment). Working in a series is the most important stage of the design process. The ability to experiment, to value and learn from mistakes, and build on the experience achieved is the hallmark of a the truly successful and creative individual, whatever the field.
Relating Creativity With Design
Creative design includes designs that are unique, effective and memorable. I’d say a creative design usually involves going out of your way to make it unique, whether that be creating a handmade custom font rather than using a generic one, drawing a logo by hand and then converting it to vector, or going one step further past the “obvious” iconography to really help your client stand out in their industry. It takes practice, and definitely more than a couple drafts on each design in order to get to this point! (Referencing: Brea Weinreb @ Quora)
In the marketing industry, creative is the original, imaginative, inventive, inspired development of something with artistic elements. It’s part visionary, part problem solver.
The creative process is all about coming up with a result that is totally new, or taking something established and reinventing it in a new way. It involves taking an idea, a prompting, a need, a work order, or a creative brief and imagining a visual solution. This is beyond an expert knowledge of Photoshop or InDesign; it’s an internal ability to come up with new and inventive ways to fulfill a need. Creating the digital picture of the solution is a separate part of the process.
A Creative Designer works in areas of marketing and advertising to create various materials, such as product labels or brochures, that provide information about a company’s offerings. They design these materials using paper sketches and digital illustration software. They will follow the process from concept to rough layout to prototype to completed project. Creative Designers could be Graphic Designers, Artists or Photographers. They generally work for multimedia companies or advertising firms. They can also be self-employed.
For instance; Graphic design is the physical process of building or modifying something visual. It is something that requires great skill to do well and even greater skill to do quickly. The graphic design process however is a functional one. It’s similar to manufacturing in some ways; it’s the producing of the image. This is where the software, keyboard, and mouse are used as construction tools. And though it may not sound glamorous, it takes a lot of time and dedication to become good at it.
Telling the Difference
Now you should have it on mind that all designers are not always creatives. Likewise creatives are not always designers. It’s easy to understand if you look at an artisan glass blower who is very creative but doesn’t draw anything. On the other side you have someone who has marketable skills designing images but they aren’t really creatives because they lack the imaginative and inventive traits.
So be mindful though of what is needed to accomplish a project. Some projects only need design work done, these can be a little less expensive because the work has more to do with modifying than inventing. But a project that requires creative work calls for something more substantial, and should yield more impressive results.