Lead Digital Strategist
Olisa Agbakoba Legal (OAL)
February 2021 – Present
As the lead digital strategist at Olisa Agbakoba Legal (OAL), I guide the Digital Department, OAL Legal Professionals and Lawyers towards influencing the growth of the Law firm via Our Strategic Law Firm Online Activities.
I make sure that our business shows up on the very first page of the search engine when potential clients search for a lawyer online. I tailor interesting and informative contents to draw clients’ attention. I ensure that we maintain an active website that would convince them to set up a consultation.
MY FOCAL TARGETS/GOALS FOR OAL LAW FIRM IS TO DRIVE:
1. Increased Credibility For The Law Firm
2. Rapid Increase In Website Traffic
3. New & Quality Leads
4. Increased Number of Referrals
5. Improved Client Engagement & Interaction
6. Raised Brand Reputation
The first project I took up was redesigning the entire OAL’s website, making sure that the landing pages are not just responsively convertible, but each of the landing pages are properly optimized with relevant keyphrases for search engine ranking.
Our aim with this new website is to make it easier for visitors and members to learn about OAL’s legal services and free resources, as well as to enable OAL’s legal experts to help visitors through online chat, legal consultation, and event-based networking, among other things.
On 25th April 2021, we relaunched the newly redesigned website.
Next thing, I changed their content strategy & consistently enhanced contents for both search robots (known as rank-brain) & humans.
In order to facilitate OAL’s content distribution and online brand reputation, I re-initiated the collaboration between OAL and Mondaq, a global known content syndication platform for lawyers. I consistently guide our lawyers to make sure that relevant contents are developed in the right way, before I optimize the contents for Search engines and get them published on the website.
With the help of google, mondaq syndication and other online referrals, these contents get distributed easily to larger audiences.
Olisa Agbakoba Legal (OAL)’s new website is already ranking on the 1st page of Google as “AN AWARD WINNING LAW FIRM IN NIGERIA”.
Ofcourse, OAL is an award winning law firm in Nigeria… But this ranking implies that I have something to show as a value/resulted digital strategist!
I’ve added this video & story to my portfolio. We will keep striving to make Olisa Agbakoba Legal (OAL) very substainable both physically & Online.
Below Video Shows an Demonstration of My SEO ranking on Google using OAL’s as an case example!