IIHT Technology needed a redesign of their educational website. They’d been around for over 23 years but their website couldn’t speak well about their value. Initially, there was no blog, no event section, courses were packed in a particular page without clearly presented in their individual course landing pages, call to actions were not made obvious, website conversion wasn’t trackable at all & courses were neither categorized nor optimized for both target users and search engines.
The goal was to make it easy for prospect to navigate through IIHT courses in their categories, choose their specific course of interest & apply for desired course instantly. The laser focus is to enhance trackable conversions with interactive website & course landing pages.
I redesigned IIHT website and set-up each of the course landing pages within their respective course categories. Each of the landing pages were properly optimized for Search Engine.
I also set up blog, team profile, events and other relevant pages. Student management system was installed and the website pages were endowed with relevant call to actions.
The website traffics increased by 5.5% after about 1 month of launching the new site and this is attributed to the increase in the website organic ranking on google search engine.
For their course enquiries, users now effortlessly make enquiries about their specific course of interest using the enquiry form on each course page.
The trackable enquiries had gone from 2 new lead a week from the website to an average of 16 each week. On average, they were converting 2 in 8 enquiries.
At this current rate that means instead of bringing on 1 new client every 5 weeks, they’re bringing in 2 new client every 3 days. IIHT