B2C Ecommerce sales are expected to reach the $4.5 trillion mark by 2021. That is more than the GDP of Germany. And Germany, by the way, is the fourth country
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Online traffic is highly inconsistent. If you’re unable to get visitors to enter your conversion funnel in the first go, the chances of them coming back and performing the desired
Understanding Web Analytics is the key for Successful Digital marketing Performance Evaluation! Still following our TCEO (Think, Create, Engage & Optimize) Strategy of Digital Marketing, planning, research and strategy are
In my previous post on “understanding The Social Media Channels”, I introduced the concept of social media, and detailed some of the major social media channels and platforms. This post
Do you know how to run a successful email marketing campaign? What are the steps you need to take to get up and running with email and ensure your email marketing
Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. That’s where email marketing comes in. Whether it’s your grand opening
In many ways, social media epitomises what the web is about: collaborating and sharing content, ideas and information. Social media is behind the explosion of content on the Internet, as
Unlike text and even images, video offers an extremely rich, engaging and stimulating experience for viewers. With the increased availability of bandwidth and improvements in video technology, people have started
If you recommend a restaurant to a friend, and that friend visits the restaurant because of your recommendation, the restaurant’s revenue will have increased because of your referral. This is
Online advertising, simply put, is advertising on the Internet. Online advertising encompasses display adverts found on websites, adverts on search engine results pages (covered in the post on Search Advertising),
Search advertising, also called pay-per-click (PPC) advertising, is a way to advertise your business or product directly on search engine results pages, where the advertiser pays only for each click
A Guide To Successful Search Engine Optimization (SEO) To grow a business With millions of people performing billions of searches each day to find content on the Internet (Sullivan, 2013),
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