What is a Keyword Research Tool?
The Keyword Research Tool is a software application that assists in the extracting data on a given keyword from search engines. It assists SEO (Search Engine Optimization) specialists in identifying words or phrases that people use to search for information in search engines. These tools also provide comprehensive SEO statistics for a keyword, such as keyword traffic, competitiveness, CPC, top-ranking pages, and so on.
A keyword research tool assists you in locating topic ideas that people are searching for on search engines like as Google, Bing, and Amazon, among others.
This helps you in discovering content ideas that your clients are looking for. Then you can create your content strategy to include such topics in your blog posts and landing pages.
Keyword research tools may also show you seed keywords and long-tail keywords that your competitors are ranking high for. After that, you can improve your content to target those keywords and steal their traffic.
How Important are Keyword Research Tools?
The importance of keyword research in current SEO cannot be overstated. Good quality keywords are one of the most efficient ways to generate consistent, quality traffic to your site, whether you’re relaunching an old blog or developing your content strategy for a new one.
Keyword research is vital if you want to generate targeted traffic streams to your website and improve organic search traffic. Keyword research is the process of determining which keywords and phrases your target audiences use to find a product or service.
Finding the right keywords isn’t always enough to reap the benefits of search engine optimization. You could also compare them to the keywords that are often used by your target audience. As a result, there are a plethora of keyword research tools available that provide both ideas on keyword search data and analytics to provide you with an idea of traffic volumes related to search results.
SEO (Search Engine Optimization) professionals can use keyword research tools to determine words or phrases that people use to discover information in search engines. These tools provide comprehensive SEO data for a keyword, such as keyword traffic, competition, CPC, top ranking pages, and so on. The majority of keyword research tools, however, are paid and costly.
Keyword research and SEO tools can help data marketers and businesses collect critical data that can be utilized to improve the fit between prospects and services. It is an incredible tool for properly auditing your services and website traffic.
If you want higher search engine rankings and more visitors to your website, you must understand how to choose the proper keywords and how to use the best keyword research tools.
In this post, I’ll go through the best tools for conducting keyword research for your website’s content. But before we get started, let’s go over two crucial elements to keep in mind while you conduct your research: relevance and (if applicable) location.
1. Relevance of Keywords
When it comes to selecting the proper keywords for SEO, relevance is the most crucial thing to consider. Why is this so? Because the more specific you are, the more effective you will be.
For example, if you own a company that installs floors, you’re more likely to attract qualified customers if you target a keyword like “3D Epoxy Floor installation” rather than “Floor Installation” That’s because someone searching for “3D Epoxy Floor installation” is probably looking for Epoxy installation information or someone to do the Epoxy Flooring… and you may be one of them!
Optimizing for “Floor Installation” has its uses. However, there is no doubt that this keyword will attract a far broader audience that may or may not be interested in what you have to offer. Instead, focus on relevant, long-tail keywords.
2. Keywords Based on Location
Location-based searches are another important thing to consider when optimizing for the proper keywords. Search engine users will typically add their location in their search while seeking for contractors and services in their specific area. As a result, “3D Epoxy Floor installation” is now “3D Epoxy Floor installation in Lagos, Nigeria.”
If you just operate in one geo-location, you might want to consider adding location-based keywords to all of your pages, because visitors from other locations won’t help you much.
Now, how do you select the best keywords for your business? For obvious reasons, I do not encourage guessing. Instead, there are numerous methods for researching and locating long-tail keywords that are appropriate for your business. The best approach is to use the Keyword Research Tools.
Here’s How to Use a Keyword Research Tool:
- Step 1: Launch any browser and navigate to the website of any of the keyword research tools listed below.
- Step 2: Now, if prompted, sign up with your information.
- Step 3: Now, in the search field provided, enter the keyword you want to analyze and press the “Search” button.
- Step 4: It will display information about the keyword such as search volume, SEO difficulty, Paid difficulty, CPC, and so on.
- Step 5: You may also obtain further information on a keyword, such as Devices, Search trends, SERPs, and so on.
What are the Keyword Research Tools for Best SEO Practices
1. Google Keyword Planner
A tool for creating search network campaigns is Google Keyword Planner. It assists you in selecting competitive bids and budgets for your business. This tool provides keyword suggestions as well as traffic projections for your website.
The Keyword Planner tool assists businesses and advertisers in finding keywords for search campaigns, estimating the amount of searches a keyword receives, and determining the average cost of an ad to target them.
Google Keyword Planner is a straightforward keyword tool with only a few basic capabilities. Despite its lack of functionality, it is one of the most accurate keyword data sources available. The information comes straight from Google, and the results work nicely with AdSense monetization.
Unlike other premium services, Google Keyword Planner is completely free and simply requires a Google Ads account. After you’ve completed the account setup, you may search for new keywords or upload old ones to get a forecast of search volume and performance.
You can also tailor your strategy by restricting your target audience based on their location or grouping keywords. This tool refreshes its database on a regular basis to reflect current market conditions, and its performance estimations are updated as well. To drive more visitors and sales to your website, use Google’s extensive keyword database.
Features:
- Find commercial keywords by using the “top of page” bid range.
- Get accurate search volume directly from Google’s search engine (The data you get from it come straight from google)
- The best option for business websites
- You can search for keywords based on a term related to a service, product, or website.
- It provides statistics to assist you in making decisions about whether to use a keyword for existing or new ads.
- This free keyword research tool allows you to enter words, phrases, and website URLs.
- Google Keyword Planner provides a list of the most popular monthly searches.
- It displays visualizations based on platforms, locations, and search volume trends.
- You can save the ideas generated by this tool.
The placement of keywords is critical in any content management strategy. The importance of high-quality content with applied keywords is undeniable, as it drives the majority of visitors to your website. Google Keyword Planner is frequently criticized for being more of an advertising tool than an SEO tool. Google Keyword Planner is not a fantastic tool for SEO professionals because it lacks many capabilities that are quite useful and can be found in other SEO tools.
Highlighted below are others tools that are also quite useful in terms of their functionality, and which I find highly recommendable as alternatives to Google Keyword Planner.
2. SEMrush
SEMrush is more than simply a keyword tool. It is a comprehensive SEO tool that allows you to conduct keyword research and boost your SEO rankings. It is the easiest SEO Keyword Research Tool for a blogger. SEMrush proposes 5-10 highly precise keywords that your competitors are already using instead of generating a list of keywords.
SEMrush is a competitive research tool that allows you to track your competitors’ keywords to see if there are any opportunities to beat them to the top of Google and Bing’s organic search results. You can examine the competitive environment by comparing a variety of domains, including their popular keywords and positions in Google’s organic, sponsored, and shopping search results.
SEMRush allows you to conduct keyword research in a variety of ways:
- Using a Seed Keyword, you can find keywords.
- Find the keywords that are bringing traffic to your competition.
- Keyword Gaps Analysis
The simplest one that appeals to me is the ability to locate keywords based on a URL. Simply enter a URL (or your competitor’s URL) and it will display all of the keywords that are ranking for that page or the entire website.
Along with keyword data, you’d receive monthly search volume, keyword difficulty, and CPC for PPC.
Another useful element of SEMRush is Keyword Suggestions, which displays “Keyword variations” and “Related keywords.” This allows you to identify more search terms that you could target. This makes it easy to locate short-tail and long-tail keywords to target and outperform your competitors.
You can obtain detailed keyword information such as:
- Keyword traffic volume
- Keyword difficulty score
- Search engines report
- Adsense CPC
and a plethora of other statistics that are required for successful Keyword research.
You may also arrange the keyword list based on keyword difficulty score, which helps you locate low competition keywords and add them to Keyword Manager with a single click.
You can use the Keyword Overview tool to enter a keyword and obtain a complete picture of all you need to know. This covers how many people search for the phrase on a monthly basis (monthly search volume), if it is becoming more popular or less popular (the Trend), and much more.
After scrolling down, you’ll get a handy list of other comparable phrases you might want to employ, as well as a list of organic search results, which will show you where your competitors rank for the phrase. You can also look at Google Ads using that keyword in PPC advertising (pay-per-click ads).
In the Domain Overview, you can also type in any competitor’s website to examine their organic search keywords, keyword statistics, and other organic traffic metrics.
When you click on the Organic Research tab, you’ll find relevant keywords, your competitors’ search engine ranking positions (serps), traffic value (cpc), and other information.
In Summary, SEMRush Has The Following Functionalities:
- Keyword manager: This feature allows you to add keywords to a list and view the updated data. It aids in better keyword management when looking for profitable keywords.
- Difficulty Score: To check the keyword difficulty score, use the keyword difficulty tool.
- Backlink analysis: It also recommends the specific domains from which you should obtain backlinks in order to rank first in Google searches.
SEMRush is rated as the best keyword research tool by all of the world’s leading marketers. Their comprehensive set of tools may assist you with content marketing, digital marketing, social media, and other tasks.
3. Ahrefs Keywords Explorer
Ahrefs is another famous keyword research tool with functionalities comparable to SEMrush. You may generate keyword ideas using Ahrefs keyword explorer by simply typing a keyword into the search box. Then you’ll get a long list of keyword suggestions.
Ahrefs does not only provides keyword suggestions but also the keywords for which your competitors are ranking. Ahrefs’ backlink reporting and organic traffic dashboards offer a powerful keyword research tool.
Ahrefs’ premium product offers keyword suggestions as well as search volume for all match types. It also includes a keyword difficulty score measure that proved to be somewhat more accurate in head-to-head testing than other programs with a comparable function.
You can also use Ahrefs to check which keywords your competitors are ranking for (but you are not), so you can produce fresh content pieces targeting those keywords.
Another useful competitive intelligence feature provided by Ahrefs is the ability to see new keywords and keyword movements in search queries.
SEMrush and Ahrefs also provide a slew of other valuable tools, such as reports that identify broken links on your site, ppc keywords for adwords, and more.
Ahrefs Keyword Explorer is comparable to SEMrush, but with a few extra features – and a lot more user-friendly interface.
The Site Explorer section of the tool, for example, will show you the URL rating and domain rating for any website you enter, as well as the amount of backlinks, referring domains, and social metrics for Google+, Facebook, and Twitter. It’s also useful for locating link targets: You may use it to quickly analyze a site, and you can also use its extensive index to perform a deeper dive.
Features of Ahrefs:
- Do keyword research for search engines
- See ‘clicks’ data
- Get total search traffic estimations
- See backlink growth or decline over time
- See top subfolders by traffic
- See keyword click distributions
- Analyze SERP history
- Uncover content gaps
- See ranking history
- Monitor outbound links
- Find link prospects with Content Explorer
- Get keyword ranking alerts
- Analyze internal backlinks
4. Ubersuggest
Ubersuggest is a free tool that can help you identify over 100 long-tail keywords in a matter of minutes. This tool gives you detailed information about your website’s traffic and organic keywords.
Ubersuggest is a Google Keyword Planner alternative that is completely free. Neil Patel’s Ubersuggest recommends a wide range of relevant keywords based on criteria like as estimated visits, social shares, domain score, and backlinks.
It provides data on search volume, keyword suggestions, an estimate of how difficult it will be to rank for your keyword (keyword difficulty), and more.
Ubersuggest Functionalities:
- It delivers a comprehensive SEO report to determine a competitor’s keyword page ranking.
- Organic keywords can be discovered on other websites.
- Ubersuggest assists you in determining which backlinks have the greatest impact on your results.
- For each keyword, you can view search volume, competition, and seasonal trends.
- It provides a list of keywords based on what other people are searching for on Google.
- This free keyword research tool will assist you in creating better content based on what people are interested in.
5. AnswerThePublic
If you’re new to keyword research and SEO, AnswerThePublic is a great place to start because of its unique ways for getting things done faster. You are not required to register in order to use this tool. Simply type in a keyword to find out what you need to know.
Answer the public is an extremely useful tool if you’re looking for a free keyword research tool. Based on your seed phrases, this keyword tool can help you find long tail keywords.
You’ll be able to see keywords in a variety of formats, including:
- Questions
- Preposition
- Comparisons
The free plan allows you to search for three keywords every day, which is reasonable for a free service. You can also choose your country and language. It lacks keyword volume, but if that isn’t a major concern for you right now, “Answer The Public” is a good option.
AnswerThePublic provides a unique approach to learn about current keyword trends and improve your keyword targeting by providing new ideas.
Despite the fact that Google receives over 3 billion searches each day, up to 20% of these are unique and hence will not display on typical keyword difficulty and analysis tools. You may examine these essential searches and keyword ideas by using Answer the Public to increase the relevancy of your own SEO campaign.
This is not least because you may obtain a greater understanding of not just what people are searching for on Google, but also what they are thinking. As a result, Answer the Public is useful not only for SEO firms, but also for individuals working in marketing and public relations in general.
Even better, there’s a free tier that lets you try out the service, however the number of keyword searches you can do will be limited. If you like what you see, a premium account with unlimited searches, users, and historical analytics is available.
AnswerThePublic is a useful keyword research tool that shows what content is ranking for any topic and provides keyword suggestions to help your SEO campaigns be more relevant. You’ll need to register an account and upgrade your plan if you wish to utilize this tool on a frequent basis.
6. Serpstat
Serpstat, a growth hacking tool for SEO and keyword analysis, is another fantastic keyword research tool. This tool can help you grow your online presence by giving you access to a large keyword database for SEO and PPC campaigns. Serpstat is an all-in-one SEO tool that offers a variety of unique capabilities to help businesses meet their keyword research requirements. Serpstat offers a variety of plans for both SEO professionals and businesses.
Serpstat’s most appealing feature is its Competitor Graph, which visualizes your competitors’ experience acquiring leads through organic or sponsored search. It means you can keep track of what your competitors are doing to improve their content and get more traffic to their website.
Serpstat enables you to assess the value of keywords and augment your content with adverts that include the best-performing keywords. Any keyword can be compared to a variety of performance measures, such as cost-per-click, number of search results, and search volume.
The Serpstat Keyword Research tool provides a wonderful starting point for exploring a variety of keyword search and research options.
One advantage is the ability to do competition research using URL analysis in order to identify keywords that may have been overlooked in your campaigns. You can also utilize search questions to investigate specific keyword areas in order to come up with new keywords and ideas for bringing focused traffic to your website.
The “tree-view” is one of the more intriguing choices for seeing how keywords are distributed across your sites. While most people target specific keywords on a single page, other factors, such as virality, can lead to a separate page having a higher ranking potential. This tool is designed to assist you in identifying more useful pages that, if targeted instead, could improve your targeted ranking for those keywords.
There’s also the opportunity to search for related keywords, much like with other tools, however there are a few filters you can use to narrow down your choices to the most useful phrases to target.
Single-user starter plans provide you full access to Serpstat’s tools and data. Other payment plans are available when several users need access to the account, as pricing is based on the number of users.
Overall, Serpstat provides a lot of fascinating versatility in terms of keyword research, and the ability to use a variety of tools and approaches can only help website owners and SEOs.
Serpstat makes it simple to get the top Google results for your search. The site that appears in the featured snippet (if any) as the first result is included in these results, which is why the IsItWP post is featured in both first and second place in the screenshot below.
You may also get a lot of information about your competitors for that keyword, including their visibility (the higher the number here, the more visitors they likely receive).
The Serpstat keyword tool gives you the following details:
- Search volume
- Competition
- CPC
- Keyword difficulty score
A detailed keyword difficulty score section displays the top 10 web pages that have ranked for the keyword, together with information such as page rank, external backlinks, and referring domains. This type of information is quite valuable when determining whether or not you can rank them for a given keyword.
The SERPstat keyword research page also indicates which domains are advertising for your chosen term in the search and what kind of ads they are running for those who are in PPC. Something unique in this list of the top keyword research tools.
Small businesses utilize Serpstat to find new keywords, build new links, and create a strategic SEO platform. Serpstat’s pricing provides free data merely for registering. The monthly fee is $19 per month.
7. KWFinder
KWFinder is your best bet if you’re looking for a single tool that’s solely dedicated to keyword research. Despite the fact that they are new to the market, they are one of the most rapidly developing SEO tool companies.
KWFinder assists you in locating the keyword that will assist you in attracting highly targeted visitors. You can easily uncover long-tail keywords connected to problem-solving by using the Questions-based Keyword Research tool. It goes without saying that problem-solving content drives more targeted traffic and conversions.
KWFinder allows you to target longtail keywords that are potentially easier to rank for while still bringing in tailored traffic. You may utilize a keyword analysis not only for your own website, but also for other websites to see what they’re ranking for so you can get a better sense of the competition.
KWFinder not only gives you keywords to search for, but it also gives you a number of crucial parameters for keyword analysis, such as search volumes and historical data. This helps you to spot long-term trends as well as seasonal keywords that you can schedule to target at the appropriate moment.
You can also search for local keywords by location to see what people are looking for in your region, inorder to become target customers, which is very useful while you’re in the sales funnel.
Currently, the software can track more than 2.5 million keywords and 52,000+ geolocations.
Both free and premium options are available on KWFinder. The basic plan is the best for the majority of customers. However, to test the effectiveness of the KWFinder keyword research tool, sign up for a free 10-day trial membership.
While KWFinder may not be as strong as some other SEO platforms, it excels as a keyword research tool.
8. Long Tail Pro
Long-tail keywords are the new SEO standard, it’s no secret. Long Tail Pro is a keyword tool that creates long-tail keywords for niche sites and has a cult following among micro-niche content creators.
Long Tail Pro is a paid keyword research tool that will assist you in finding fantastic keywords for your niche/micro-niche websites. You can obtain a really excellent and highly deep keyword analysis feature with their “platinum” subscription.
They also provide a keyword competition checker, which can help you choose the best keyword.
Long Tail Pro, like most paid keyword tools, provides an overview of statistics about your keyword, with a special focus on how you rank on Google’s first page vs your competition.
You can use it to look at the top search engine results for your keyword to see where you rank in comparison to your competitors.
You may also track specific keywords to watch how your content’s ranking for those keywords changes over time.
9. SpyFu
SpyFu is one of the most effective SEO optimization software applications available. It’s especially useful if you’re attempting to figure out how to analyze and remain ahead of the competition in a crowded market.
Spyfu specializes in delivering a keyword database that includes keywords utilized in Google Adwords as well as organic rankings. As a consequence, you can track not only keywords but also keyword variations used by competitors in both organic and paid search, resulting in a robust keyword research and analysis platform.
With the ability to track not only ranked keywords but also keywords used in PPC campaigns, the keyword research tool offers deeper insights than Google’s own keyword suggestion tool. As a result, you can use both sets of data to conduct your own keyword research.
Even better, you’ll be able to identify transactional keywords so you can concentrate on the ones that convert traffic the best, allowing you to prioritize keyword quality over quantity. You can also tell the difference between keywords for desktop and mobile devices.
While many SEO tools prioritize organic search, SpyFu offers a large amount of PPC data to sort through, making it an excellent keyword research tool for both organic and PPC keyword research.
SpyFu is the perfect tool for analyzing the SEO strategies of your competitors. If you’re working in a highly saturated niche, this keyword tool can help you find valuable, virtually untapped keywords.
SpyFu is a tool that allows you to learn from your competitors by researching their most profitable keywords (and their ads too).
You can try it out without logging in for free. Simply type the URL of the site you want to check into the search bar, and the results will appear immediately.
SpyFu gathers historical data so you can see how your own or a competitor’s website has risen or fallen in the rankings for specific keywords. You can also compare your website to other websites in your field. Here’s a comparison of Moz’s website to some other sites that deal with similar topics.
SpyFu is an excellent SEO tool. It’s helpful if you want to keep an eye on the competition and find new ways to market.
10. Keyword Tool
Try Keyword Tool if you’re obsessed with keyword data mining. The platform is regarded as one of the best keyword research tools on the market, and it provides analysis for Google, YouTube, Bing, Amazon, and the App Store, among other search engines.
Keyword Tool is a fairly basic online keyword research tool, but it can be useful if you just want a list of long-tail keyword suggestions related to one you already have in mind. It’s also completely free; you don’t even need to create an account to use the most basic version.
Keyword Tool generates a list of relevant long-tail keyword suggestions using Google Autocomplete. Google Autocomplete suggests search terms based on a variety of factors, including how frequently users have searched for a particular term in the past.
This type of tool can assist you in determining what people are looking for in relation to your topics. Bloggers, for example, could use a tool like this to come up with search-friendly blog post titles.
Again, the free version only generates keyword suggestions in alphabetical order and provides no information on search volume or cost-per-click (CPC). You’ll need to upgrade to Keyword Tool Pro to get that information. The Pro version also allows you to export the keywords for use in content creation, SEO, CPC/PPC marketing, and other marketing activities.
In Conclusion: Which Keyword Research Tool is Best for You?
These are some of the best keyword research tools available in the SEO world right now.
Start by analyzing your budget and then consider the primary focus of your brand’s SEO strategy to find the one that works best for you.
If price is the most important factor, limit your search to Google Keyword Planner or Serpstat. If you need a more comprehensive set of tools, check out KWFinder, SEMrush, AnswerThePublic, Ahrefs or Moz Keyword Explorer.
Now that you’ve learned about all of these useful tools, get out there and start researching your best SEO keywords.
How do you find long-tail keywords? What tools and techniques do you employ? Chat Me Up via Whatsapp and Let’s Discuss.
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