If your business fail to interact with your target customers’ emotions, you don’t have a brand. What you have is business identity.
Your logo, name, colors, typography, web design etc therefore becomes “elements of your business identity” instead of elements of your brand. Build a brand for your business & not just an identity!
A PRACTICAL WAY TO BUILD YOUR BRAND (Using H2Oh table water brand launched by 7up company as an instance).
Watch video & drop your comment too! In the video, I explained how best to have a brand by interacting with your target customer’s emotion.
To learn more about growing your business by customer centric & solution-oriented, kindly visit my marketing, branding & creative design blog. www.josephineuba.com
Why you watch this video, I urge you to comment on your insights so I also learn from you too.