A lot of influencers make huge money via both their social media and websites because they successfully built their personal brands.
Good percentage of the Instagram influencers are celebrities from entertainment industries like Nollywood actors/actresses, comedians, musicians and big brother naija ex-housemates. These people became influencers luckly because they’re already popular with huge fan base, hence they took advantage of their popular influence to make more money for themselves.
But there are still good percentage of business influencers who weren’t known prior to their journey to personal branding and they passed through all challenges, made investments, then evenly became highly reputable and respected in their own respective areas of expertise. These people are known as experts or leaders in what they do.
Well, you must not be an entertainment-based celebrity before you successfully build a personal brand reputation for yourself. Being an influencer means that you want to be known for what you’re great at, impact lives with what you’re known for and eventually get paid for being an expert in it.
Building your personal brand really requires a huge lot of works where you invest your time
When you want to build your personal brand, you should think of what you can do to build an influential reputation for yourself. It’s not an issue of envying or comparing yourself with people who have made tons of followers over many years. It’s not also a matter of feeling intimidated out of others’ achievements or whatever they post on various social media.
Personal branding is about you! What can you do to influence lives? What would you like to be known for? What should come to people’s mind whenever they think or talk about you? What problem would you solve to influence the society? How great, special, unique and authentic are you in achieving your successes in life? How have you been approaching your lives to achieve your aspirations in your personal lives and businesses?
I always recommend you dive into constantly researching and learning to improve yourself for the sake of influencing your society. It’s always crucial you research generic outstanding articles, listen to others who have already build reputations in your own field and learn from their mistakes too.
When you learn from others’ mistakes, you see what drives their successes and then find a way to think outside the box as you become more creative at approaching your own success uniquely in your own way. It’s always a great idea to research on who you feel is the best influencer for you and learn a lot from him/her without needing to copy what he/she does exactly.
So What Great Tips/Advice Can I Give You To Pivot Your Personal Branding?
If being yourself makes you to be different from others, then you mustn’t be afraid of being different. You mustn’t fit in the way others do to become successful. Most times, the way the world is gives us the option of feeling depressed, low esteemed etc or the option changing our attitude respectively in our way and then pave our own path for ourselves. When you eventually focus on being yourself, you’ll definitely find people who will support, believe and trust in you, this is one of the pivots of creating your own personal image.
Use Your Power of Influencing Via Social Media
You’ve every power to challenge whatever situation your audience are into and influence them to visualize positive change following the right set of tools. Social media is an important tool that you should utilize to meet which ever audience with the appropriate information and effective approach. This is because with social media, your contents have great chances of becoming viral and it’s strong enough to transfer your influence from the virtual world to real world where it makes impacts in people’s lives. By gradually building your brand, you position yourself as a person who has the credibility to voice out her knowledge, idea and mind on behalf of those who find it hard stepping up to the same.
Always Be Authentic:
Just be yourself! It’s as simple as that. It’s what you build for yourself that people will see you as and as soon as you embrace your true self, other people will do the same. Authenticity being a key component of true success requires your commitment, time and patient, because successes don’t certainly come overnight. A honest, humble, genuine and appreciable attitude will make you relatable, eventually helps you connect with wider audience.
Make Sure You Have a Functioning Website:
Your website is like your online residence, showroom or shop. It’s like a portfolio where you showcase what you’ve been doing or what you’re up to, so that your followers or clients can relate with your efforts and believe in you the more they understand the kind of person you are. Having a personal website help you compile all your accomplishments in one place so as to reach a larger population of people while showing them what stuff you’re really made of.
Never You Limit Your Hardwork No Matter How You Grow:
Don’t ever think there’s a time to give up or stop working hard. If you’ve managed to build your brand and have established a good recognition in your specific niche, you’ve to work for more influence on causes you care about. When you committedly build your credibility, you’re more likely to be seen as a leader in your field, hence a larger number of people will support you while your followers grow exponentially.
Never Deviate From Influencing Greater Positive Reputations For Yourself:
How you represent yourself determines what you audience will see you as, because it tells them what value you care about and area you’re most interested in. As long as you have a clear view of what you’re working for, you’re responsible for setting the right communication tone and you focus on building your personal image to relate with your target audience online. Your knowledge might be the same level as others but the way you deliver, how creative you are, how genuine, unique and authentic you are, can make you ahead of your competitors.
If you build your online presence, you’ll basically have your audience who you can influence. Social media indeed have become an interesting and helpful platform to reach out to very large audiences, so building a personal brand is always very important irrespective of what you do. Building your personal reputation as an expert in your niche will eventually make more people to trust you, and as a result, win more sales for you.